I’m Vishnu Surendran. I spent 5+ years as a software engineer, then left to build businesses: co-founder of Eminent Global Enterprises and its digital agency, Eminent Business Studio. This is the journey and the work so far.
Based in Kochi, Kerala · Always glad to connect
From writing code for other people’s products to building businesses of my own. This is the path, in order.
I spent 5+ years in software, most recently as a Senior Engineer at QBurst Technologies in Kochi, building front-end applications in Angular with maps, charts and video.
Co-founder of Eminent Global Enterprises, which runs the Happenstance Exclusive brand outlet in Kalamassery, and of Prudent Trading Company, which runs Havells Galaxy in Kakkanad. I built and rolled out the internal software that keeps operations smooth and easy for the partners to track and monitor.
Co-founder of the parent company that runs our retail and import businesses, holds the digital marketing agency, and houses the upcoming brands we are launching.
Co-founder of a digital agency that serves mostly ecommerce and retail brands, helping them grow online and win sales through organic content, performance marketing and influencer campaigns.
Onboarded as a client and now running its performance marketing, organic content and SEO. Around 12 to 15x ROAS, with content bringing consistent views and reach.
I left my job to run my businesses full time.
Quietly building another brand for India. More soon.
The brands I’ve grown, the businesses I’m building and the systems they run on.
A client brand: a platform selling authentic Middle Eastern fragrances in India, with 5ml and 10ml decants so customers can try before they buy. I built its sales from scratch, helped establish its offline store, and run its performance marketing, organic content and SEO.
Currently at around 12 to 15x ROAS, with content delivering consistent views and reach.
In the works: I’m quietly building a new brand. More soon.
Co-founder of Eminent Global Enterprises, which runs the Happenstance Exclusive brand outlet in Kalamassery, and of Prudent Trading Company, which runs Havells Galaxy in Kakkanad.
I built and implemented the internal software at the Havells and Happenstance stores, so operations run smoothly and the partners can easily track and monitor them.
The digital agency I co-founded. We work mostly with ecommerce and retail brands, helping them grow online and win sales through organic content, performance marketing and influencer campaigns.
Paid campaigns tied to tracking we can trust, so spend is judged on results.
Content that earns consistent views and reach, and keeps a brand visible.
Creator-led campaigns that put a brand in front of the right audience.
Be found for what you sell, with search that compounds over time.
Fast, clear websites and Shopify stores built to turn visitors into customers.
I’m Vishnu, from Kochi, Kerala. I started in software, learning to build for the web, and found I enjoyed the business side of what I was building even more.
Today I split my time between my companies, my retail stores and the new brand I’m working on. I still write code, which is why I can build the systems my businesses run on.
Outside work I like electronics and learning new tools.
I write about front-end engineering and growing a business on the web.
Whether you run a business, are building something or just want to compare notes, I’d like to hear from you.